Potterrow

BRAND IDENTITY

Sprucing up the nest

Home Aid, a cherished charity in Bathgate, has supported West Lothian’s vulnerable communities and championed furniture reuse for over 30 years. In 2019, we refreshed their brand to match their ambitions, starting with a workshop to engage staff and define the charity’s mission. The resulting visual identity features a charming pigeon-inspired design, symbolising home-building and sustainability. This identity, rolled out across marketing materials, signage, and shop interiors, has given Home Aid a recognisable, professional look that resonates with the local community.